Jewelry Brand Case Study: How We Made $1,723,657.14 Return From $477,031.84 Spent(3.61 ROAS) In The Past 22 Months With Meta Ads...
And Spending 99% Of That Ad Spend($474,376.91) On Getting NEW Customers.
We can also connect you with brands we scale as reference
Jewelry Brands We Scale
We can also connect you with brands we scale as reference
Jason and Marcela, Founders of Demarson
" Ever since we started the conversation with them, we love their approach to direct to consumer. We love how targeted and focused they are.
As well as how they don't waste any time or money...
The last 6 months we've doubled our ROAS and we've seen growth month over month.
The most important part is it alleviated a lot of the work and stress."
Eleonora, Founder of Sparkle Society
We've worked before with different companies for ads, and it was always one of the hardest parts of the business.
They were never able to pinpoint what was going wrong with ads. And the last company we were working with, one of the biggest issues was that every time ads would have a downfall, it would be something going on faulty on our side...
It's been one of the best decisions we've made doing that change. Even though it's always a little bit stressful to get into something new, it's been the best decision we've made up to now.
We're seeing around thirty, forty percent increase in online sales...
We especially love the way we work because we have time to focus on what we're supposed to focus on."
Beth - Co-founder of Elizabeth Cole Jewelry
"Although I liked the digital marketing agency we had been with before, I wasn't quite seeing the results we were hoping for.
People spoke highly of the work that you guys have been doing and the numbers you were generating for them, so it made it easy to make the switch.
We started working with you guys eight months ago and already we're up forty five percent year over year.
We had been working with that previous marketing agency for about eighteen months. And they just weren't quite as on top of it."
Rachael - Founder of Closet Children
"I always felt like my ads kind of hit a wall after a certain period of time. I just couldn't scale it, further.
I can only spend a certain amount before it just stops converting.
I started with you guys in October, and I definitely saw a growth and an upturn in the revenue again.
I think it was about one and a half times better than I did last year at the end of the year November, December.
And then it also sustained through December. So I was, like, really happy about that because usually it just goes down after Black Friday. So I'm really glad that it sustained."
Hugo - Owner of a Jewelry Brand(Wants to Keep Brand Private)
""I decided to work with Digiceptual as I was lacking ROl on my brand.
Since I've been working with them they allocated the budget to better positions and almost doubled the profitability of the entire business.
They've been doing a great job on my business and my Facebook ads."
Valentina Micchetti, Co-founder of Alevi Milano.
"I ended up talking to Brandon and Erwin and they started helping us with all the marketing online..They understood the target, the customer profile so I've been very happy about our collaboration..
We manage to overcome these crazy times and we are happy and looking forward to seeing whats in stored of the future."
Chris Frye - One of The Owners of Nonchalant Label
"We are a women's clothing brand that's in Saks, Revolve, and maybe a 100 boutiques in the US. We realized that we needed to be more direct to consumer quite quickly, launching our website, started to work on it, and we're just not hitting the right people at the right time.
Golden Armada(Digiceptual) was referred to us, and from this last year to this year, we are up almost four hundred percent.
And I absolutely would recommend them, and I actually already have.
$46,631.04 Spent, $315,682.43 Return at a 6.77 ROAS in Jan 2024
Ryan - Founder of The Royal Codes
" The previous agency were returning good ROAS, but upon analysis we found that about 90% of our total revenue was being generated by ads.
With the commission we're paying for those sales, meta ad costs and everything else, we were left with zero profit, and it was a really bad year for us.
We ended up leaving that agency, and I'm so grateful we found Digiceptual because we were able to put plans in place to not just promote our best sellers, which was much more efficient, but actually exclude all existing customers.
So we're only focused on new customer acquisition.
I'm happy to share that after working with them for nearly a year, the profitability has gone way up back to where we were before.
And just the entire experience is much easier, and we're left with more money on the table for us, which is really good for the business. And the the ROAS they get us has been really good."
Marissa Tilley - Founder of Lady Black Tie
The one thing that actually made me a little like oh okay I'll try this out was the fact that they said if you're not profitable we won't charge you.
So I inched in and they started working on my Meta ads and instantly I was impressed. They increased our ROAS, they were trying new things, they were A/B testing different to see what was the best...
And honestly over the past 6 months I felt like they really proved themselves as an agency. I eventually trusted them with my Google ads.
They've been on my Google ads for 2 months and instantly our return on ad spend got so much more efficient. Less ad spend, more return so I'm really happy to be working with them.
I find them to be very easy to communicate with. They really have your best interests at heart, and I actually find that working with them, it feels more like a partnership than it does transactional.
I feel like they're really a part of your team and they're really invested in your success."
Jessica Wise, CEO of Hell Babes and The Litas
"I was a little bit nervous going into it just because I have never done anything like this before but they did a great job with my ad creative, incredibly informative…and I started seeing revenue from ads immediately, which was awesome.”
$36,130.67 Spent, $134,236.61 Return at a 3.72 ROAS in Jan 2024
$27,841.70 Spent, $262,591.98 Return at a 9.43 ROAS in Jan 2024
Rebekah, Founder of Marlow and Mae
"We tried a few companies before signing up with Brandon and Erwin unfortunately with a little success.
Since signing up with them, our ads have become much more personal and structured to suit our daily targets and goals, and audience. I am so thankful to have Brandon and Erwin as part of our team.
They truly have made such a success of our business and know what they are doing.
If anyone out there is looking for a highly recommended advertising partner...
Have a chat to these guys because they do know what they are doing, and they will help you scale your business."
Georgia Thompson, CEO of Evarae.
"I'd previously had a lot of bad advise about the direction to go in and I was scared to get started again with ads for my e-commerce businesses, I had been putting it off for ages.
Erwin and Brandon made it really easy to understand and more approachable for me, his help has removed my fears and I have really enjoyed learning how it works.
It's been very rewarding and exciting to see orders come in. I really cant thank them enough and highly recommend their advise and expertise. They really know what they are talking about"
$29,271.40 Spent, $245,464.94 Return at a 8.39 ROAS in October 2023
Annie Costin, Founder of Legoe Heritage
$39,929.91 Spent, $158,409.42 Return at a 3.99 ROAS from June 1st-30th 2023
Krystle, Founder of K.Lo Apparel
“I was really eager but hesistant because I have had so much failure in the past when it came to agencies. After signing on, they have really exceeded my expectations.
They have not only helped me scaled..They are constantly on the trends..They really helped me adapt a strategy for my specific brand and my specific niche.
Hopping on a call with them was probably one of the best things I could have ever done for my business."
Luis, CEO of Banda Bags.
"I can say that they make an amazing job. Thanks to them we increased our conversions so much more and they always give us amazing advice so I really recommend them."
$39,929.91 Spent, $158,409.42 Return at a 3.99 ROAS from June 1st-30th 2023
Mike Hodgen - Co-founder of Freedom Rave Wear
"The main challenge we had was just being burned by ad agencies in the past. I had been promised the sun, the moon, the stars, and everything in between.
Erwin and Brandon established a return on ad spend that could help us maintain a profitable business while allowing them the flexibility to test many ad sets and creatives and ultimately now the business is growing and doing so very very quickly."
$59,879.02 Spent, $351,184.70 Return at a 5.86 ROAS from June 1st-30th 2023
Justin Weems - CEO of Feel so Good(Formerly Fine Southern Gentlemen)
"Within the first week of signing on our sales have already tripled. We're only a couple months down the line now and we are quadrupling and sometimes hitting 5x of what we were before.. We've had to hire about 10 more people in our fulfillment department just to keep up with the demand."
$70,465.33 Spent, $435,076.49 Return at a 6.17 ROAS from June 1st-30th 2023
Gibby - Co-founder of Free Birdees.
"We run a ton of Facebook and Instagram ads, and Digiceptual been the only ones thats been able to hit our ROAS target. Giving the evolving landscape, IOS 14, all the challenges with running ads, you really want to make sure you partner with folks that understand your business and that you can trust, and Erwin and Brandon have been great"
Sean Kelly - Founder of Jersey Champs
"Prior to Digiceptual, I used multiple agencies with no success. They weren't able to run profitable Facebook and Google campaigns. Luckily now that I have Erwin and Brandon we're killing it."
$19,624.86 Spent, $62,380.53 Return at a 3.18 ROAS from June 1st-30th 2023
Jeff - Co Founder of Pladra
"They're incredibly strategic in how they go about placing ads. - know they have my best interest at heart. One of the most amazing things about them is that we ask for their advice, and a lot of times they tell us we dont need to go this route or spend this much.
Where other agencies always blame it on not spending enough, or you need to put stuff on sale...! think just their honesty, integrity, and performance has really done it for us and - couldn't be more pleased"
Danielle and Nick - Founders of Tails Up Pup
"We interviewed a lot of firms but we ultimately landed on working with Brandon and Erwin because they were very personable and seemed like they had the experience to grow our ads profitably and systemically...
which if I'm being honest was a big problem we were facing before. Some ads we ran on our own would do really well but a lot didn't and we couldn't never predict and scale the system.
Fortunately Brandon and Erwin solved that problem for us and we have had profitable ads running pretty much the very beginning working with them. Our revenue has doubled since we decided to work with them and we couldn't recommend working with them enough."
$15,506.09 Spent, $146,333.61 Return at a 9.44 ROAS from June 1st-30th 2023
Jason Hoeung - Founder of 2EROS and SupaWear
"The main difference with you guys is the rapport. Knowing that you care about our business as much as we do. That you guys put in the effort to research the market to give us valuable information not just for the advertising side but toi improve the whole business."
Jake Chambers - Founder of Pupsentials
"We were doing 30-40k a month organic with no paid ads. We started working with Brandon and Erwin and a month/two months later we were doing 100k a month, and we're on our way to doing over200k with 3 more store coming...I couldn't haveasked for a better agency"
Jonathan - Co-founder of RSVP Paris
Meet The Founders
Erwin Keijzer - CMO
Brandon See - CEO
FAQs
- Do you guys mainly work with Facebook, Instagram ads? Are there any other marketing channels you guys use? What about TikTok?
The foundation is Facebook and Instagram. This will be your biggest growth channel.
As you grow we'll add on Google, Pinterest, Snapchat, Tik tok depending on where your audience is.
- Do you guys only do ads?
The fastest and most efficient way to hit 2-3 million plus is ads. That's what made our brand and the brands we work with successful.
But also part of our expertise is optimizing an online store to sell.
- Do you handle creatives completely? Or do you take an input from the brand on the direction they would like to go with the creative part of it?
We will use the creatives you already have now to generate sales immediately while aligning with your brand image and direction.
As we go, we will actively give you feedback and examples on what creatives work so you can model it.
- Who's mainly running the ads?
Our CMO Erwin, who's been my partner since we started our fashion brand.
He is the head media buyer and oversees all ads. No one is contracted.
- I'll have access to all the data and the numbers and all the stuff in the ad manager?
Yes, the data belongs to you. We don't keep any of it. We run everything under your account. Not ours.
- If my brand sells to females, do you guys feel like you put together ads well as far as like the branding and like the vibe? As two men, do you feel like you can tap into that or?
We grew and sold a successful female fashion brand ourselves, and have been scaling other female fashion brands for over 4 years.
Skill, Experience, and Market Expertise is What Matters
- Do you help us with maximizing different goals that we have as far as Black Friday, and like product launches and stuff?
Yes. For holidays, giveaways, new launches etc. We'll come together and strategize to get the best result.
At this point we know the seasons, holidays, and what to do at each time in the year.
- How hands on are you guys? You like go in and tweak the ads on a daily basis?
We are very hands on. Everyday we monitor the progress and check if something needs to be tweaked.
- What sort of ad spend do you think I would need to start? What's the return like?
We increase spend by 20% as long as it's profitable.
Specific returns will depend on your numbers like profit margin, COGS etc. but you'll see a positive return within the first two weeks.
On average we would start with $100 a day for the first week if you're barely running anything.
- How often do you meet with clients?
We actively give you feedback and share ideas with you.
You can message us for any questions or important topics and we'll answer the same day or day after.
Either weekly or bi-weekly. We'll also be in direct contact on Slack or text/whatsapp.
- Is there still a way that we can be involved in that process and kind of start to see and understand what's going on and how it's working?
We give you feedback on what we're doing next, what creatives are working best, where the budget is going etc. Full Transparency
During our meetings we go over in detail exactly what is happening so you understand the process.
- Where are you guys located?
We are a remote team. As of right now Brandon(CEO) travels between New York and Europe. Erwin(CMO) is in the Netherlands.
- How long have you guys been doing this?
We've had a successful track record for over 4 years now in female fashion. We're previous brand owners so we know what you go through day to day.
- If I decided to dive in on this what do we do? What is the standard process in terms of next steps?
You will go through our automated onboarding process(no charge) which will give us everything we need like creatives and access to your ad managers. This takes no longer than an hour.
Then we will have an onboarding call to answer any last minute questions, make sure we have everything in place.
Then ads will be live in less than 3 days.
- How does the pricing model work? How clients usually pay you guys?
Everything is on performance. No upfront fees. With a Profit Guarantee
- Do you guys specialized in a specific Country/Market?
Our Main Speciality is the US, AUS, UK, and EU. US is our top one.
- How many brands do you guys work with right now?
As of now, about 22.
- How big your team?
As of now, 3 including me
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